Case Study: Haverford Brands

About Haverford Brands

With a history dating back to 1888, Haverford Brands is a family-run importing and wholesale business best known for supplying quality netting, fishing and outdoor products. In 2005, the company shifted its focus toward eCommerce. Today, over 60 per cent of its sales are made online through a mix of Shopify stores and eBay.

“In early 2020 my family had an opportunity to sell the business and there were only seven of us working in the business at that time,” says Mark Winney, Managing Director. “I was managing the finances and we had part-time admin support for the bookkeeping. An external accountant would check in every six months or so.”

As the business expanded so did the need for better systems, especially to support its growing online operations. That’s where Carbon Sydney came in.

The Challenge

Like many businesses experiencing rapid growth, Haverford Brands found its financial setup was no longer keeping up.

“We were still using MYOB as our finance system and running three Shopify sites and two eBay stores but nothing was integrated. We were managing stock, inventory and sales data manually, which was incredibly inefficient, time-consuming and prone to human error.”

Manual processes across disconnected systems were slowing down operations and making reporting unreliable. The business needed real-time visibility to support confident decision-making.

How Carbon Helped

Haverford needed experienced support to modernise its financial infrastructure while continuing to grow. The team engaged Carbon Sydney to lead a systems transformation that would improve efficiency, accuracy and scalability.

Here’s how we support Haverford Brands:

• Leading financial system migrations with a two-month implementation timeline.
• Integrating business processes across Cin7, Xero, eBay and Shopify systems.
• Providing acquisition support for two business integrations.
• Offering guidance on financial decision-making during growth.
• Functioning as an extension of their internal team throughout the transformation.
• Worked directly with the external accountant to ensure a smooth year-end.

“Implementing the new systems has allowed us to scale our business through organic growth, acquire similar businesses to augment our own and provide accurate reporting to the management team.”

Carbon’s team became a trusted extension of Haverford’s internal staff, helping them establish strong systems that support long-term growth.

Carbon Services

With Carbon on board, Haverford Brands now operates with streamlined systems and full financial oversight. The result is a more scalable, resilient business backed by clear reporting and strong processes.

Bookkeeping & CFO Services

• Bookkeeping Support
• Bank Reconciliation
• Payroll and STP Lodgments
• BAS and IAS Preparation and Lodgment
• Monthly Management Reporting
• MYOB to Xero Migration
• Inventory Stock and Systems Integration

Want Bookkeeping Support That Understands Your Business?

Whether you’re selling homewares, pet products or niche collections online, eCommerce businesses face unique challenges with stock, reporting and compliance.

At Carbon, we work with online retailers and wholesalers to:

• Reduce admin by integrating your systems.
• Stay on top of BAS and STP deadlines.
• Access reports that support growth.
• Feel confident your bookkeeping is accurate and under control.

Ready to feel more in control of your business? Let’s talk about how our bookkeeping team can support you.