Wayne French, CA CPA

Wayne joined Carbon as an Accounting & Tax Partner in 2023 following the partnership between Carbon and his accounting and financial planning firm, Kensington Financial Group. Kensington Financial Group’s growth, from a start-up to one of Perth’s leading financial services firms, combined with our shared values, is what initially sparked our interest in wanting to work with Wayne.

With a genuine commitment to exceeding client expectations, Wayne’s passion lies in providing services that go above and beyond. His extensive expertise enables him to advise clients on their ongoing taxation and accounting requirements, as well as offer business and strategic planning, budgeting, cash flow forecasting and general consulting services.

Wayne’s strong strategic leadership make him a natural advisor. By combining his in-depth industry knowledge with his genuine interest in his clients’ success, Wayne consistently helps them navigate challenges, identify opportunities for growth and achieve their personal and financial goals.

Business tips from Wayne

1. Businesses that care for their people and create high trust environments maximise their chance of enjoying success
2. A focus on Return on Values (ROV) versus a focus on Return on Investment (ROI) creates a model for success
3. Every SME business owner must embrace change and be ready to pivot particularly in this modern business world. Being resilient is a foundation cornerstone of modern business.

Get to know Wayne

Born and raised in Perth, Wayne loves spending time with his family and watching his children play sports on weekends. He is renowned for his love of home cooked seafood meals. A passionate AFL and cricket fan, he is often spotted on the side of local cricket and football ovals around Perth watching his kids playing with his trusty dog, Harley by his side!