Wayne French, CA CPA

Wayne joined Carbon as an Accounting & Tax Partner in 2023 following the partnership between Carbon and his accounting and financial planning firm, Kensington Financial Group. Kensington Financial Group’s growth, from a start-up to one of Perth’s leading financial services firms, combined with our shared values, is what initially sparked our interest in wanting to work with Wayne.

With a genuine commitment to exceeding client expectations, Wayne’s passion lies in providing services that go above and beyond. His extensive expertise enables him to advise clients on their ongoing taxation and accounting requirements, as well as offer business and strategic planning, budgeting, cash flow forecasting and general consulting services.

Wayne’s strong strategic leadership make him a natural advisor. By combining his in-depth industry knowledge with his genuine interest in his clients’ success, Wayne consistently helps them navigate challenges, identify opportunities for growth and achieve their personal and financial goals.

SMEs

Wayne has a strong affinity for working with Small and Medium-sized Enterprises (SMEs), understanding that these businesses are the backbone of the economy. He offers tailored solutions that address the unique challenges faced by SMEs, from compliance and operational efficiency to growth strategies and financial management. Wayne’s approach involves close collaboration with business owners to ensure their financial operations support their business goals, enabling them to thrive in competitive markets.

Start-ups

For start-ups, Wayne provides essential guidance to navigate the precarious early stages of business development. He recognises the importance of solid financial foundations, offering advice on funding, business structure and tax efficiency. Wayne’s expertise helps start-up entrepreneurs focus on innovation and market entry while ensuring their financial strategies are robust, adaptable and geared towards sustainable success.

Strategic and Business Advisory

Wayne excels in strategic and business advisory, helping companies to define clear, actionable strategies that drive growth and profitability. His services extend beyond traditional accounting, offering insights into market trends, competitor analysis and business model optimisation. Wayne partners with businesses to develop and implement strategies that align with their long-term objectives, ensuring they are well-positioned to capitalise on opportunities and navigate challenges.

Cash Flow Forecasting

Understanding the critical role of cash flow in business sustainability, Wayne offers expert cash flow forecasting services. He helps businesses anticipate future financial positions, enabling them to make informed decisions about investments, expenses and growth initiatives. With Wayne’s guidance, businesses can manage their resources more effectively, avoiding cash shortages and ensuring they have the funds needed to seize opportunities as they arise.

Tax Planning

In tax planning, Wayne’s expertise is invaluable for businesses aiming to optimise their tax positions while remaining compliant with ever-changing tax laws. He provides strategic tax planning advice, identifying opportunities for tax savings and efficiency. Wayne’s proactive approach ensures businesses are not only compliant but also structured in a way that minimises tax liabilities, thereby enhancing their profitability and financial health.

Business tips from Wayne

1. Businesses that care for their people and create high trust environments maximise their chance of enjoying success
2. A focus on Return on Values (ROV) versus a focus on Return on Investment (ROI) creates a model for success
3. Every SME business owner must embrace change and be ready to pivot particularly in this modern business world. Being resilient is a foundation cornerstone of modern business.

Get to know Wayne

Born and raised in Perth, Wayne loves spending time with his family and watching his children play sports on weekends. He is renowned for his love of home cooked seafood meals. A passionate AFL and cricket fan, he is often spotted on the side of local cricket and football ovals around Perth watching his kids playing with his trusty dog, Harley by his side!