Michelle Maynard CA CTA
Michelle partnered with Carbon in 2017, bringing a wealth of experience in accounting and bookkeeping. Her extended suite of services covers everything from tax accounting, planning and estimates, to cloud integration, payroll and SMSF.
Michelle joined Carbon in 2017 under our Carbon Partner Empowerment (CPE) model. Carbon encompassed everything that Michelle wanted her practice to be – innovative, approachable, technology driven and fun! Michelle identified Carbon as an emerging industry leader and she wanted to be a part of something with purpose and drive. Michelle was also excited at the prospect of being mentored by Jamie and Nathan – two people she had been watching closely for a while, so she jumped on board when the opportunity arose. Becoming a partner at Carbon marks Michelle’s biggest achievement to date, alongside assisting a client in a two-year potential multi-million dollar ATO audit and achieving a successful outcome.
Michelle started her career as a cadet in the Australian Taxation Office, then as a graduate at PwC. Before joining Carbon, she was a manager at PKF, bringing a wealth of knowledge and experience to the team at Carbon. Michelle specialises in providing tax and accounting advice to SMEs and HNWIs and their family groups, working to achieve the most effective strategies for them, both financially, tax effectively, and to help achieve their desired lifestyle.
Why did you choose the industry you’re in?
Michelle loves working with business owners to help them achieve their goals. Most people start a business because they are passionate about an idea product or service that they had. The tax and accounting obligations that come with that can, at times, take the focus away from that passion. Michelle loves being the person who helps business owners understand the numbers around their business. She believes it gives clarity and planning opportunities, so her clients can take their business to the next level. By doing that, they can achieve the life and family goals that they have in mind. Michelle loves being a part of the whole scenario.
Business tips from Michelle
You started your business because you were passionate about an idea, product or service that you had. Focus your time money and effort on that. Growing that and achieving what you first set out to do. Don’t monopolize your time with stuff you don’t like or don’t fully understand (whether that’s admin, accounting, bookkeeping or marketing etc). It’s much more efficient and effective to outsource this to people who are skilled, passionate and dedicated to those very things.
Get to know Michelle
Michelle is Perth born and bred, always living north of the river. She loves live concerts, exploring the outdoors, and spending time with her husband, two children and collection of pets. Michelle often heads south to her sister’s ten acres in Busselton; she loves the outdoors so this is her happy place! If you ever get the chance to speak to Michelle, you may recognise her voice. She hosted Nova Breakfast radio for a morning back in 2010 as a “stunt Nat” when the real Nat (co-host) lost her voice!