Michelle Maynard CA CTA

About Michelle Maynard – Your Partner in Business Growth and Tax Solutions

Michelle Maynard is not just an accountant; she’s a visionary partner who joined Carbon Group in 2017. Her journey in accounting began as a dedicated cadet at the Australian Taxation Office, followed by a pivotal role at PwC and later as a manager at PKF. This rich tapestry of experiences has provided Michelle with extensive expertise in accounting, business advisory and bookkeeping. She offers a comprehensive suite of services aimed at elevating businesses, tailoring her approach to meet the unique needs and goals of each client she partners with.

Michelle joined us under our Carbon Partner Empowerment (CPE) model. Carbon Group encompassed everything that Michelle wanted her practice to be – innovative, approachable, technology-driven and fun! Michelle identified Carbon as an emerging industry leader and as she wanted to be a part of something with purpose and drive, she jumped at the opportunity to become a Carbonite. Michelle was also excited at the prospect of being mentored by Jamie and Nathan – two people she had been watching closely for a while. Michelle’s partnership with Carbon Group remains one of her biggest achievements to date. Since joining Carbon, she has also been recognised as a Top 50 Women in Accounting (2018), New Partner of the Year (2019), 40under40 (2020), 20 Future Chartered Accountants of the Future (2021) and Top 50 Small Business Leaders (2022). Furthermore, she is also Channel 9’s Finance Expert and has been dubbed Michelle Money Maynard by Mix 94.5.

Michelle’s role at Carbon extends beyond traditional accounting; she provides support in tax accounting, strategic planning, cloud integration, payroll and SMSF management. Her focus is on delivering tailored tax and accounting solutions to small and medium enterprises (SMEs) and high-net-worth individuals (HNWIs), empowering them to realise their business and lifestyle aspirations.

Why did Michelle choose accounting?

Michelle loves working with business owners to help them achieve their goals. Most people start a business because they are passionate about an idea product or service that they had. The tax and accounting obligations that come with that can, at times, take the focus away from that passion. Michelle loves being the person who helps business owners understand the numbers around their business. She believes it gives clarity and planning opportunities, so her clients can take their business to the next level. By doing that, they can achieve the life and family goals that they have in mind. Michelle loves being a part of the whole scenario.

Empowering Small Businesses

Michelle specialises in guiding small businesses towards sustainable growth, utilising her vast experience in advisory and coaching to tailor strategies that meet each business’ unique needs.

Mastering Taxation and Compliance

With a deep understanding of the complexities of taxation and compliance, Michelle ensures your business stays ahead of regulatory changes, minimising risks and optimising tax positions.

Innovative Tax Planning Strategies

Michelle’s approach to tax planning is proactive, aimed at identifying opportunities to enhance business efficiency and tax savings, ensuring long-term financial health.

Business tips from Michelle

You started your business because you were passionate about an idea, product or service that you had. Focus your time money and effort on your business. By making that your focus, your business will grow and you will achieve what you first set out to do. Don’t monopolize your time with stuff you don’t like or don’t fully understand (whether that’s admin, accounting, bookkeeping or marketing etc).  It’s much more efficient and effective to outsource this to people who are skilled, passionate and dedicated to those very things.

Get to know Michelle

Michelle is Perth born and bred, and has always lived north of the river. She loves live concerts, exploring the outdoors, and spending time with her husband, two children and a collection of pets. Michelle often heads south to her sister’s ten acres in Busselton; this is her happy place! A pro at winning radio competitions, Michelle has won concert tickets and movie passes but her biggest win to date was an all-expenses trip to Mauritius!