About Nookie

Founded in 2008 by designer and entrepreneur Nikita Sernack, Nookie is a globally recognised fashion brand renowned for its bold, event-ready designs that capture “the moment.” Based in Chippendale, New South Wales, Nookie operates both wholesale and direct-to-consumer channels from its headquarters and warehouse. Despite rapid expansion and a strong following in the United States (its largest market), Nookie remains primarily Australian-made, a unique distinction in modern fashion retail.

From formals and birthdays to red carpets and rooftop dinners, Nookie’s collections bring a touch of glamour to life’s unforgettable moments. This commitment to exceptional design, combined with a loyal community that spans continents, sets the stage for the brand’s continued growth, both locally and abroad. To scale sustainably and maintain its high standards, Nookie needed the same attention to detail behind the scenes as it does on the runway.

Common Challenges in Fashion & Retail

Many Australian fashion and retail businesses share similar growing pains as they expand locally and abroad. From managing fluctuating inventory to handling foreign currency transactions, these hurdles can distract from the creative process if the right financial structures aren’t in place.

We have seen how streamlined bookkeeping, Xero integration and accounts management can make an enormous difference for brands keen to focus on what they do best, designing and delighting customers.

Recognising the Need for Financial Clarity

As Nookie continued to grow, so did the complexity of their finances. They needed a system to:

  • Accurately track inventory, work-in-progress (WIP) and cost of goods sold (COGS).
  • Simplify multiple bank accounts, income merchants and investment opportunities, particularly in USD.
  • Address legacy issues from the MYOB to Xero transition, including margin and cost allocation inconsistencies.
  • Access timely financial reporting to guide data-driven decisions.

Even with an established global presence, these everyday finance tasks were taking too much time and energy. Nookie sought a local partner with the expertise to help them operate more efficiently.

How Carbon Helped

Our Bookkeeping & CFO Services team in Sydney took a hands-on, detail-oriented approach to Nookie’s accounts. Led by our leading Partner in New South Wales, Wellington Takakura, we:

Untangled Historical Data

  • Resolved issues from the MYOB to Xero transition.
  • Rebuilt trust in the numbers by verifying COGS, WIP, and margin allocations.

Streamlined Accounts & Cash Flow

  • Consolidated income merchants and optimised bank accounts.
  • Identified new opportunities for investing both AUD and USD funds to fuel global growth.

Delivered Actionable Reporting

  • Established monthly reporting and consistent meetings.
  • Offered real-time insights so decisions could be made quickly and confidently.

“The attentiveness and efficiency result in a much greater ability for me to run the business and drive positive outcomes,” says Nikita, Founder of Nookie.

Carbon Services

With cleaner systems, reliable reporting and strategic oversight, Nookie can focus on creating unforgettable styles and scaling their presence worldwide. By ensuring the numbers tell a clear story, Carbon has given Nikita and her team the peace of mind they need to keep designing and innovating.

Bookkeeping & CFO Services:

For retailers, eCommerce brands, and fashion labels, our Sydney-based services can help you:

  • Implement and demonstrate how to use Xero for accurate accounts management
  • Gain confidence in inventory tracking, WIP and COGS reporting
  • Manage multi-currency cash flow and investment opportunities
  • Receive monthly reporting and insights tailored to your specific challenges
  • Access local expertise in Sydney, NSW, and broader Australian market

Carbon provides immense peace of mind through their thorough, professional, and insightful approach,” says Nikita, Founder of Nookie

Ready to Grow Your Fashion or eCommerce Business?

Whether you’re exploring global opportunities or refining local operations, a strong financial foundation sets the stage for success. We can help you streamline your bookkeeping, optimise your accounts and harness reporting to keep your business moving forward.

Get in touch to see how our local, personalised approach can empower your brand’s next phase of growth.

Contact us today

Explore Nookie

Inspired by Nookie’s bold designs? Explore their latest event-ready collections, proudly Australian-made and celebrated worldwide.

 Working with Carbon has transformed our
financial management. Their thorough,
professional and insightful approach has
given us the clarity and confidence to
continue scaling globally.

Nikita Sernack, Founder of Nookie