Jacob Reed

Jacob Reed - Carbon Group

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  • Bachelor of Business Administration
  • Cert IV and Diploma of Finance and Mortgage Broking


  • Technology
  • Construction
  • Property Finance
  • Business Finance
  • Equipment Finance

Jacob Reed

Finance & Lending Director

About Jacob Reed – Personal and Commercial Lending Expert

With his Bachelor of Business Administration and both a Cert IV and Diploma of Finance and Mortgage Broking, Jacob is an expert finance broker based in Perth. Before joining Carbon Finance & Lending, he made significant strides in the industry as a finance broker at a large investment firm.

At Carbon, Jacob offers tailored mortgage and finance strategies that align perfectly with his clients’ individual goals. His extensive suite of finance services includes home loans, refinances, investment loan structuring, commercial loans, and equipment loans, covering all facets of finance with a special passion for real estate and property investing.

Jacob’s biggest achievement to date has been establishing and growing his own successful mortgage broking business alongside his business partner, Ryan Eastman. After joining Carbon, Jacob and Ryan found a shared set of values with the firm, centred around exemplary customer service and a commitment to fostering both business and personal growth for their clients. This shared ethos made their decision to become partners an easy one, and they were significantly influenced by Carbon’s unique culture.

Business Finance Solutions

Jacob’s expertise in business finance allows him to support Perth businesses with bespoke financial solutions that enhance their growth and stability. Whether it’s structuring complex commercial loans or providing strategic investment loan advice, Jacob ensures that businesses have access to the necessary capital to succeed and expand.

Personal Finance Expertise

In personal finance, Jacob excels in helping individuals manage their financial futures through tailored advice on home loans and refinancing options. His approach is always aligned with the client’s long-term financial aspirations, ensuring solutions that are both practical and ambitious.

Get to know Jacob

Perth born and bred, Jacob is not only an accomplished finance broker but also a keen basketball player. He received a scholarship to play college basketball in the USA and worked with the Miami Heat and Alonzo Mourning, conducting basketball camps for kids in Florida. Jacob enjoys sharing a fun fact from his travels: during one of his 15-hour flights to the USA, he had the privilege of sitting next to a Spice Girl!

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    DISCLAIMER: Credit Representative 515519 is authorised under Australian Credit Licence 389328. This page provides general information only and has been prepared without taking into account your objectives, financial situation or needs. We recommend that you consider whether it is appropriate for your circumstances and your full financial situation will need to be reviewed prior to acceptance of any offer or product. It does not constitute legal, tax or financial advice and you should always seek professional advice in relation to your individual circumstances. If you have any feedback or concerns about our products or services, please don’t hesitate to contact us. You can reach us by phone at 1300 454 174 or by email at info@carbongroup.com.au. We take all feedback seriously and will address any issues you may have in a timely and satisfactory manner. You can find a copy of our Privacy Policy here.