In our partner spotlight series, Marc Wiriadisastra shares his dream of becoming WA's preferred advisor and how he's heading in the right direction, by partnering with Carbon.
In our partner spotlight series, we're chatting to our partners to find out why they decided to launch their own businesses with Carbon. Here, we speak with our advisory partner, Marc Wiriadisastra.
Why did you choose the industry you’re in?
I enjoy business in general and seeing businesses grow and develop. Being an advisor allows me to be part of turnarounds and to see how management decisions made can affect the success of business.
Why did you want to go into business for yourself?
It’s always been a dream to have my own business, as I’ve grown up with my family owning businesses. As a child, I used to say “I’ll be a boss!” The flexibility of working the hours I choose to fit around family was a key driver, but I was under no illusion that it was a difficult job being my own boss. After being an employee for years, I finally plucked up the courage to launch my own business. Although I left the financial security of employment, I partnered with Carbon as they are fast-growing, innovative, and they have a passionate team who I can share ideas with. The transition was great - Carbon already have a face in the industry so I didn’t feel like I was starting out from scratch.
What are you looking to achieve over the next few months?
I’ve experienced fantastic growth so far and I’d love to continue with this. I want to create partnerships with other businesses that are looking for growth and to assist in making their finance function more efficient. I’d like to grow presence within Perth to enable me to become the preferred advisor in WA, in-line with mid-tier accounting firms. This was part of the reason that I chose to partner with Carbon. Carbon has strong branding and presence across Australia, particularly WA, so I believe with their support, I can achieve this.
What’s your ultimate business goal?
To be the advisor of choice for businesses that are looking to grow, as mentioned above. I’d like to grow the advisory division in Carbon so that I have the capacity to have a team, allowing me to spend more time directly with businesses. I’d love to move away from the doing and more towards the advice. Rather than simply providing reports, I want to get more involved with my clients’ businesses and be seen as their second business partner.
What’s your advice for anyone thinking of going out on their own?
It’s important to plan and I put a lot of time into planning for myself and my business, but don’t be too rigid with your plans. Know the possible failures and have back-up plans or other options in case the unexpected happens. Don’t be afraid to change plans at a moment’s notice. Be reflective when things don’t go as you’d hoped; no mistake is anyone else’s but your own.
If you're ready to take the leap like Marc, we'd love to hear from you! Find out more about becoming a partner with Carbon.
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