No journey is without challenges, and for Michelle the biggest obstacle was her lack of network at the start of her path as a small business owner.
“I came from a high school where not many did TEE so there wasn’t anyone I knew in the business world, and I studied university via correspondence so I didn’t have any uni mates to keep in touch with as they made their way through the career ladder. Anyone in professional services knows and understands that it’s all about networks, so to have nothing was a big issue.”
So, what do you do when you’re staring at a brick wall? You figure out a way through or around it. And that’s what Michelle did.
“I had under-estimated the need for clients to know, like and trust you, and for other people to know who you are and refer work to you. Attending networking events was hard for me because I have two kids, and most events are in the evening. So, I worked really hard to establish a personal brand, create a network and cement myself as an expert in the field. One of the best things I did was make 2018 the ‘year of yes’ where I’d say yes to everything and figure the details out later. I’ve just kept doing that!”