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International Women’s Day: Brooke Vulinovich, Villa Management

International Women’s Day: Brooke Vulinovich, Villa Management
22Feb2019

In the spirit of supporting International Women’s Day 2019, we’ve interviewed some of Australia’s most influential #girlbosses to get an insight into the life of a successful female entrepreneur.

International Women’s Day: Brooke Vulinovich, Villa Management


In the spirit of supporting International Women’s Day 2019, we’ve interviewed some of Australia’s most influential #girlbosses to get an insight into the life of a successful female entrepreneur.

In the first of our #girlboss series, our accounting partner Michelle Maynard  sat down with Brooke Vulinovich, an Instagram specialist, donut enthusiast, and founder of Villa Management. Brooke teaches businesses across the globe how to effectively connect with their customers online by leveraging the powers of social media. 

Tell us how Villa Management started?
I was studying events, marketing and PR at uni, but dropped out as I just wasn’t in the right mind set to learn back then. I was eager to get working, earn money, buy a house, and felt that enrolling on a three-year course was chewing up too much of my time that could be spent earning an income. Now that I’m 33, I’m craving information and take every opportunity to learn when I can. 

Even though I didn’t complete my degree, I loved the subject and ended up working in events, which is where Villa Management started from. Social media came into play whilst I was working in events, and I started using the platform to build a community around my business. 

To help get my business out there, I attended a small networking event with Fusion Biz Babes. During the event, we went around the circle and everyone had to say their biggest struggle in their business. Of the 15 attendees, every single person said social media. I was mind-blown. And I had an idea. That’s where my business changed from events to social media workshops.

How has technology played a role in Villa Management?
My Dad had an engineering company which required a massive warehouse space, and as the business grew, I remember him moving from a small space to a bigger space to a bigger space. All which came with increased overheads. With Villa Management, I wanted to make sure the business was scalable. In the initial stages, my workshops were all on a face-to-face basis, which restricted my audience to some extent, and limited its growth. I couldn’t be in two places at once! I started researching into online lessons, which simply required a laptop and internet connection. I tested the waters with Zoom, and began attracting clients from all over Australia. I was hesitant at first as I didn’t want to lose that personal interaction that you get when meetings clients in person, but I received some amazing feedback, which gave me the confidence to build my business online.

Do you care about being a woman entrepreneur or do you just want to be an entrepreneur? Does that affect you?
I'm not fussed by this whole girl boss or not girl boss or whatever. I don't care. Obviously, I think it's really important that women are paid the same amount as men, but entrepreneur or woman entrepreneur; I’m not fussed. 

What legacy do you want to leave?
I want people to feel good about themselves when they end an interaction with me when they come out of an interaction with me. I would like to be remembered for helping businesses grow.

What is your number one tip for starting a business?
Love what you do, because if you do not, when it gets hard and when times are tough, you'll give up. The only thing that will drive you through is the love and passion and your why behind what you do, so you need to know what that is.

 

     In business, money is a lot, but money isn't everything because you won't be able to sustain your business for long if all you do is focus on money. You've got find what makes you happy. It really is true. You've got to find what makes you happy and the money will follow.

Also, know your audience. You cannot sell to everyone. It doesn't matter what you sell or how much you think that everyone needs what you offer. You just cannot, and you will struggle in business if you don't know who your audience is, so really, really identify who your ideal client is, because then, everything else becomes easier.
 

And your tips in relation to social media?

Social media needs to fit into your life. It cannot control your life, and I always say that social media is kind of like exercise. You need to find the way that works for you. You need to find how much time works for you whether that's per day or per month or whatever it is and not let it control you. That is when, I guess, the penny will drop and it will become easier. When you try and put strict on routine on it and rules on it, and I must do this every day and I must post three times a day, that's when you'll hate it, so find what works for you.
 
Don't worry about what your competitors are doing because you have no idea what's going on behind that scenes. You don't know if they're making money and ultimately, it comes down to sales, so find a system that works for you and do that.
 

You can catch Brooke at her upcoming champagne breakfast event “Biz Secrets Exposed” on Friday 8th March at Frasers, Perth.

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