Last week, Carbon held our quarterly networking event for Perth’s business community, and it was another full house of industry leaders. Held at Voyeur Bar in Subiaco, we were joined by guest speakers Nic Hayes, Media Stable; Andrew Crean, Mills Oakley; and Kohen Grogan, Yappy Group. Knowledge was shared, drinks were flowing, and new contacts were made.
Nic Hayes was first up, and he shared his knowledge in why it’s important for businesses and individuals to have a media presence. In Nic’s twenty years working in media it’s not what he has done it’s what hasn’t he done. From media intelligence, public relations, broadcaster, journalist and he now works in an industry where he represents the talent and experts that media uses. Nic described the fact that the ability to get in front of media is not difficult, but before you begin approaching the media, individuals need to ask why they are engaging media. Are you in it for the right reasons? Do you know what you want to achieve? Once that is sorted, it’s time to start talking. As Nic explained, once you have established a great relationship with the media, you become their first point of call when they need to engage an industry expert, which provides fantastic value in exposing your business as a leader in the industry.
Andrew Crean was up next, and he shared tips, traps and methods of maximising value when businesses engage professional advisors. Andrew is a trusted advisor to listed and unlisted clients (both international and domestic) across a range of sectors, including consumer services, energy and infrastructure, mining services, life sciences and biotechnology. He has an extensive track record of practical, pro-active and solutions-based advice, and managing and leading teams to successfully deliver corporate transactions. Andrew advised us on the importance of doing your research before seeking the help of a professional. Check their reputation, and ensure they will be fully invested in your business relationship. Once engaged, set expectations from the beginning and agree on the scope of work required. An honest approach with clear communication is the best method for success.
Our final speaker was Kohen Grogan, Managing Director/Founder of Yappy Group. Aside from squeezing in as many puns as he could, Kohen reminded us of the importance social media plays in the marketing strategy for any business. 85% of CMOs cannot quantitatively prove the impact of their social media activity. CMOs, meet Yappy. While everyone else is figuring out how to get you the most likes, the team at Yappy focus on business metrics. Businesses can relax while Yappy drive growth and engagement using a special blend of technology and social awesomeness. Kohen described the extent of how social media platforms such as Facebook have developed over the last few years, such as the ability to target extremely specific audiences to maximise ROI. Kohen advised us that websites must ensure they have the Facebook pixel added to their site to track conversions coming from Facebook advertising. More data = better insights to how your consumers are behaving on your website = more precise and effective advertising.
A big thank you to everyone who attended. Ticket sales went straight to Oxfam, as Carbon have a team participating in the 100KM Traiwalker event in September. If you couldn’t attend and wish to make a donation instead, visit their fundraising page. Our next networking event will be held 28th November, so save the date and we’ll see you there! Details will be posted closer to the date on our event page.